Snug, Stylish & Supportive

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Discreet, Chic & Practical

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Your Everyday Essential

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About Us – The Story Behind Jae Ko

The Start of Something New

It all started with a simple frustration—our founder couldn’t find a diaper bag that was both stylish and functional. Everything on the market was either too loud, too childish, or just not designed with a mother’s real needs in mind. So, she created one. What began as a personal project for herself, friends, and family quickly turned into something more. Every time she stepped out, moms would stop her to ask, "Where did you get that bag?" And just like that, Jae Ko was born. Today, we continue to design thoughtfully crafted, elegant, and practical essentials that fit seamlessly into modern motherhood—because style and function should always go hand in hand.

BPA Free Feeding

Mealtime, Made Easier

As we continued to grow, we realised that parenting isn’t just about having the right bag—it’s about having the right everything. During the pandemic, spending more time at home meant one thing: the struggle of feeding toddlers became all too real. Plates on the floor, bowls flying, and food everywhere.

That’s when we introduced our Silicone Feeding Range—a solution designed to make mealtime smoother (and cleaner) for parents, while still allowing little ones to explore self-feeding. Made from 100% BPA-free, baby-safe silicone, our feeding essentials keep everything in place—so mealtime feels a little less like a battlefield.

The creation of Mini Diaper Bag

The Mini, Made for More

As our babies grew, so did our needs. We no longer needed to carry everything like in the newborn days, but we still needed a bag that was stylish, practical, and just as well thought-out. Our customers felt the same way, asking for a smaller version of our Original Diaper Bag—one that was compact yet functional for their growing little ones.

So, we introduced the Mini Original Diaper Bag—a grab-and-go essential that’s just the right size for toddlerhood. Big enough for the must-haves, yet sleek enough for everyday outings. And just like that, it became an instant favourite among mums everywhere.

Designing the Perfect Tote

The Tote That Does It All

As working mums, we needed a bag that could keep up with all our roles—professional, parent, and everything in between. The search for a tote that was stylish enough for work yet spacious enough for our little one’s essentials led us to create The Everyday Tote.

Designed for versatility, it’s the perfect work-to-mum bag—sleek enough to fit a laptop, roomy enough for nappies and snacks, and effortless to grab and go. Because mums shouldn’t have to choose between style and function—we deserve both.

Designed with real mum life in mind

Designed by a Mum, for Mums

In 2024, as our founder welcomed her baby, she realised that many baby products on the market weren’t truly designed with real mum life in mind.

Diaper changes? A constant struggle. Traditional changing pads required covers that needed frequent washing—impractical for those inevitable accidents. That’s when she designed the Cozy Cloud Changing Pad—a wipe-clean, non-porous, and ultra-hygienic solution to make changes stress-free.

And for breastfeeding mums, the challenges didn’t stop there. Pump bags were either bulky and impractical or lacked style. So she created The On-The-Go Pump Bag—a chic, functional, and insulated bag that seamlessly blends convenience with style. Because mums deserve baby gear that works as hard as they do.

Designed for Comfort, Support & Style

Elevating Babywearing with Our Hip-Healthy Carriers

In 2025, we’re thrilled to introduce our line of baby carriers, designed to offer both style and functionality. Crafted with PolyBreeze® mesh, these carriers provide breathability and comfort, keeping both parent and baby cool.

Available in two variations—Atlas Comfort Carrier and Noa Support Carrier—each is ergonomically designed to support healthy hip and spine development, ensuring your baby sits in a natural, M-shaped position, just like being carried in your arms.

Unlike other carriers on the market, we didn’t stop at just functionality. We wanted something that feels as good as it looks. Sleek, stylish, and effortlessly chic, our carriers are designed to complement your outfit while keeping you and your little one comfortable all day long. Because at Jae Ko, we believe parents shouldn’t have to choose between aesthetics and practicality.

Blog posts

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Silicone & Sensory Feeding: Why It Matters

Silicone & Sensory Feeding: Why It Matters

The Sensory Journey Begins at Mealtime Feeding time is much more than just a means of nourishment; it's a critical phase of sensory exploration for your baby. From the first taste of pureed sweet p...

Ergonomic Carriers & Baby Development: Supporting Your Little One's Growth with PolyBreeze® Comfort

Ergonomic Carriers & Baby Development: Supporting Your Little One's Growth with PolyBreeze® Comfort

The Hidden Strain: Parent Comfort Matters Becoming a parent is a beautiful journey, but it can also be physically demanding. Carrying your baby is a natural and loving way to bond, but traditional,...

New Parent Survival: Organize Your Diaper Bag Like a Pro (with Jae Ko Solutions!)

New Parent Survival: Organize Your Diaper Bag Like a Pro (with Jae Ko Solutions!)

Becoming a new parent is a beautiful, chaotic journey filled with endless love and... a mountain of baby essentials. One of the most crucial tools in your parenting arsenal? A perfectly organized d...